• Senior Marketing Specialist

    Job Location(s) SG-Singapore
    Job Category
  • Overview

    Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.


    About this role

    Forrester is looking for a Senior Marketing Specialist to join our Asia Pacific marketing team. The Senior Marketing Specialist will be responsible to develop, plan, organize, and run strategic programs designed to acquire new logos and find enrichment opportunities within existing accounts, The ideal candidate will also have a track record of supporting successful demand generation programs with analytics, segmentation, email execution, lead processes, and reporting. This role requires a high level of technical aptitude and the ability to work collaboratively in a fast-paced, changing environment.


    • Project manage a cross-functional market development team of Sales, Product, Consulting, and Marketing leaders focused on identifying and executing ABM tactics to drive growth within Forrester’s target markets.
    • Help build and refine Forrester’s market positions and go-to-market plans for key industries including Retail, Financial Services, and others, aligning third party industry research with Forrester’s owned data and research.
    • Work with our Analytics and Sales teams to generate and tier a target list of accounts, with a focus on identifying under-penetrated accounts and new logos within our ideal customer profile.
    • Conduct external research on target accounts using public sources such as investor reports, press releases, news, and industry resources.
    •  Partner with Account Management teams to enrich their existing account plans based on the ABM Specialist’s supplemental research and identify growth opportunities.
    •  Develop engagement plans across accounts within target industries that focus on acquiring new accounts and/or driving growth within existing accounts, working closely with the Sales, Demand Generation, and Field Marketing teams.
    • Actively monitor progress against list of target accounts, measuring against revenue goals and tracking health of contact and lead data.


    • 3+ years of experience in marketing roles at top-tier companies, preferably with experience in ABM, Demand Generation, and/or Field Marketing roles.
    • Strong understanding of how to use inbound, content, and outbound marketing to penetrate accounts.
    • Demonstrated project management and collaboration skills across functional groups.
    • A team player that is receptive to ideas from others.
    • A skilled writer and clear communicator with demonstrated ability to translate detailed content into impactful go-to-market materials, including pitch decks, web content, and email campaigns.
    • An understanding of the technology and marketing functions to which Forrester sells.
    • Analytical skills to interpret market and behavioral trends and guide how Forrester communicates with clients.
    • Excellent Microsoft Office skills, with advanced proficiency in PowerPoint and Excel


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    Forrester Research is an equal opportunity employer and is committed to providing a work

    environment that is free from all forms of discrimination, including sexual harassment.

    Data Protection

    The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

    By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

    Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.



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