Sales Manager

Job Location(s) UK-London
Job Category


Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.


About This Role:

The Sales Manager leads a team of nine individual sales professionals and ensures that each team member's activity, development, and bookings goals are planned and met on a monthly, quarterly, and annual basis. The Sales Manager ultimately drives sales by focusing the team on serving, retaining, and growing our existing clients and by developing the team’s strategic selling skills.

The individual will partner closely with the SVPs of our North America Premier Vendor West and East teams to make certain we collaborate and drive international growth business.


  • Achieve overall team sales goals.
  • Coach and motivate individual team members.
  • Develop team members for current and future opportunities.
  • Hire and develop new team members for future growth.
  • Analyze sales forecasts and pipelines.
  • Collaborate with other Forrester departments and sales teams to enrich business.
  • Maintain the proper product mix ratio.
  • Utilize Forrester’s CRM system and sales methodology.
  • Act as a role model and leader within the sales organization. Promote a can-do culture and positive environment, advise reps on accounts, answer questions, and provide assistance when necessary.
  • Assist, when necessary, with presentations to clients and prospective clients on Forrester’s products and services.
  • Manage the region as a business with appropriate expense and budget controls.
  • Coach and train reps on new products, systems, and strategies.


  • A bachelor’s degree.
  • Ten years of sales experience, with a minimum of three years of first-line sales management experience.
  • Proven experience managing large accounts, achieving revenue goals, and managing sales strategies.
  • A strong track record of sales management in both sales target attainment and people/team development.
  • Strong, high-level relationship skills.
  • Demonstrated success in designing and implementing tactical sales initiatives through data and empirical analysis.
  • The ability to thrive in a team selling environment.
  • Coaching and mentoring skills.


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Forrester Research is an equal opportunity employer and is committed to providing a work

environment that is free from all forms of discrimination, including sexual harassment.

Data Protection

The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.


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