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Senior Advisor, B2B & B2C Marketing

Senior Advisor, B2B & B2C Marketing

Job Location(s) 
Job Category 
Advisory - Leadership Boards

More information about this job


Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.


About This Role: 


As a Senior Advisor to members of the Business-To-Consumer (B2C) Marketing and Business-To-Business (B2B) Marketing Councils, you’ll have the opportunity to guide and influence the business decisions of Forrester’s most senior clients. You will speak the language of digital marketing and strategy professionals and use your deep understanding of both Forrester’s resources and the business environment to design the moments where leaders inspire leaders. Strong candidates are high performers with 7 to 10 years of related work experience.



Our marketing advisors enable our clients to harness the insights and experience of their peers for validation and best practices and deliver the best of Forrester’s forward-looking research. We help marketing leaders anticipate what’s next, why, and how to best build and deliver on their strategy. In this role, you will:


  • Build sustained, trusted relationships with your personal book of B2C and B2B Marketing Council members through ongoing guidance and support of their key initiatives. 
  • Facilitate provocative exchanges among senior business leaders that enable them to challenge thinking and lead change within their organizations.
  • Support the planning, execution, and delivery of in-person and virtual events — from virtual small group exchanges to memberwide in-person meetings.
  • Influence marketing leaders’ most important decisions by providing the right resources at the right time, in the context of your in-depth understanding of their business. 
  • Work in multiple industries and across marketing and strategy disciplines to build client knowledge and credibility.
  • Enhance and leverage your marketing subject matter expertise by learning from Forrester’s research and from interactions with your members, your fellow advisors, and our analyst community.
  • Fuel the growth of the B2C and B2B Marketing Councils by engaging in business development support with our partners in the sales channel. 
  • Be an inspiring member of our highly effective and closely collaborative advisor team in North America and Europe.
  • Foster strong, collaborative relationships with the internal Forrester ecosystem, including our partners in sales, research, events, and consulting.



  • Seven to ten years of marketing practitioner, client-facing, or consulting experience.
  • Strong commercial acumen.
  • Formal presentation and facilitation skills.
  • Impeccable process, project management, and time management skills.
  • Experience coaching, guiding, and influencing senior business executives.
  • Exceptional communication skills with senior audiences across all channels.
  • The ability to apply a structured approach to identifying, analyzing, and framing executive challenges.
  • Fluency in the key challenges and opportunities facing B2C and B2B marketing leaders.
  • The willingness to travel approximately once per quarter.
  • A B.A. or B.S. degree with a strong academic record; an MBA or other advanced degree is a plus.


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FLSA Status: 



Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.


Data Protection

The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:

Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.



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