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About This Role:
An analyst is at the core of what Forrester is and does: They are the rock stars of our business, consulting and assisting senior leaders in large organizations by writing innovative research and delivering advice through written reports, consulting, client inquiries, and speeches. As a part of Forrester’s marketing and strategy research team in China, this senior-level Analyst serves digital strategy leaders who are responsible for developing and executing the digital marketing and digital commerce strategies for their brand or company across interactive and traditional channels. To fill this high-profile and high-visibility role, we are specifically looking for a candidate with a digital strategy background who has experience with large banks or insurance companies or financial technology (Fintech) companies in China.
The successful candidate is a compelling and clear writer and presenter and has successfully developed strong professional relationships with senior-level digital marketing and digital commerce professionals in the financial services industry and beyond. He/she will be able to advise senior leaders on the trends in Chinese consumer behaviors related to marketing and commerce, the strategy and execution of digital marketing and digital commerce to capture the opportunity in China, and the marketing technology and platforms required to support their efforts. Successful candidates will have a strong understanding of the marketing and technology issues facing senior digital marketing and digital commerce professionals in China today and an appetite for conducting and writing research to stay abreast of these issues.
The candidate for this position works as part of a small high-performance team and collaborates with others in all aspects of the job. They are expected to:
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